It seems like every day, a new online casino is launched and the world of online gaming becomes more crowded. So how does a company attract new players? How do they keep players coming back for more?

In an effort to break away from the pack, 888.com, one of the world’s leading gaming and entertainment companies, launched its groundbreaking new website, 888 Casino with several added bonuses and amenities for players who visit their sites.

At 888 Casino, it’s all about making the customer feel engaged and at home. As Marketing Director for 888.com’s, Matt Robinson states, “Personal care for our players has always been a top priority for 888 and we decided to take it one step further with 888 Casino,” said Robinson. “I believe they will be pleasantly surprised.”

In addition to the great customer service and interactivity offered at 888 Casino, players are welcomed warmly by their very own hostess, Elizabeth. Elizabeth will act as your guide as you explore the site as well as the wide range of casino games offered like poker and bingo. Players will also enjoy the 24 hour customer support and welcome bonus! After the guided tour, visitors can download 888.com’s casino software and begin playing.

After a long awaited (and delayed) debut, WagerWorks has announced the release of their Elvis multi-strike online casino slot. Originally scheduled to be released last year, the new Elvis slot offers up some great fun and excitement for players.

WagerWorks, a London-based Internet casino software supplier, has exclusive gaming rights to several other proven and popular brands such as Baywatch™, Monopoly, Play Your Cards Right™, The Price Is Right™ and Wheel of Fortune®. The new Elvis slot, which unfortunately is not available for U.S. players, is only available at VirginGames.com and PaddyPowerCasino.com. It is however expected that several other non-US sites will be jumping on the Elvis band wagon in the future.

The new Elvis slot game includes several fun and exciting extras. The two bonus rounds (Fan-O-Meter and Photo Memories) include television clips of Elvis in front of cheering fans and a spinning vinyl record. There is also a multi-strike element where players can progress through a 2x payout where, if successful, will advance to a 4x payout game. Players will also find accompanying songs by the King throughout the game.

WagerWorks is a premier iGaming software supplier, offers feature-rich and exciting casino and poker solutions as well as a full suite of other games.

Intertops.com, a Microgaming affiliate, has kicked off its yearlong celebration for its 25^th anniversary in the sports betting business. Established in London in 1993, Intertops.com is also celebrating the 10^th anniversary of its online casino.

Intertops.com made history in 1996 when they accepted the first online sports bet and followed up that feat in 2001 by accepting the first mobile bet.

Founder Detlef Train was originally persuaded by his fellow peers against taking his business into the online world.

“Everyone told me to leave it well alone,” he recalls. “They said it would only ruin the reputation of my business. But my view on life is that one shouldn’t just accept things as they are, but start questioning and looking at things from different angles. I just ignored those who asked why anyone would ever want to place a bet on the Net. And with 30 million Internet users worldwide in the mid 90s I saw more huge potential for remote betting shops.”

Along the way, Intertops.com has launched its own poker room in 2003 and in 2006 launched its mobile casino which, in partner with Microgaming, includes online casino games adapted for cell phones and powered by Spin3.

While most of us spent our Easter weekend relaxing at home our out with friends and family, Christophe R’ from France spent it in awe of the $339,986 dollars he had won just prior to the weekend. A regular at several of Belle Rock Entertainments online casinos, including JackpotCity.com, where he won, Christophe couldn’t believe his luck.

“I love all kinds of online slots and have been playing at Belle Rock Entertainment’s online casinos, of which JackpotCity.com is one, for about two years. I have never thought of myself as particularly lucky and had to look twice to make sure it was real.”

He was quick to complement the site when he said, “I love JackpotCity.com because of its big prizes and diverse range of slots. Their slots have the best quality graphics I have ever seen. I do not have a particular games strategy and I just play what my hearts tells me to.”

The thirty-six-year old said he will be spending some of his winnings on purchasing a new car.

“I’ll also be keeping some of my winnings so I can continue playing because now I know that I can win again,” he also added.

JackpotCity.com, established in 1998, offers both a download casino option and an Instant-Play No-Download option to all players. They offer their Top Online Slots, video slots, table games and video poker as well as monthly new casino games.

DreamBingo.co.uk’s website claims “There’s no place like Dream Bingo!” and they could be right! On first glance of this exciting online bingo site, you’d think you were entering candy land! But on top of the eye catching graphics on DreamBingo’s site are the many different games offered, including the new 75 ball bingo game in the Golden Fate room.

In the new 75 ball bingo game, from the Microgaming powered site, the number of balls required to win changes with every game while each game features a different pattern of balls to mark off. To make things even easier for players, an auto dauber can keep track of your numbers for you. In addition, every round of the new game includes a Cashblitz game, giving players a chance to win an instant cash bonus if they complete their card in a set number of balls.

DreamBingo.co.uk also offers several other bingo rooms including the Day Dreamer room available around-the-clock, the Sunset Strip room, open every evening from eight in the evening until midnight and the Golden fate room, which will also feature a new range of chat games allowing players to speak to each other while playing.

Riding off the success of their first free online casino, IslandBlueCasino.net, Diamond I has announced they will open a second online casino to be released tomorrow (Tuesday, March 25, 2008).

Diamond I reported recently that their first free online casino IslandBlueCasino.net had received a 66% increase in hits in February 2008 compared to numbers from November 2007. That’s an estimated 25,000 hits for the month of February. The high amount of traffic on their site also allows the company to continue to receive monthly revenues from its click-through advertising program with www.amazon.com.

“Our success with IslandBlueCasino.net, not only with attracting players but with the revenues from our click-through advertising program, made the decision to open a second free Poker site,” said Diamond I’s CEO, David Loflin. “We believe our new site will be well received.”

In addition to this great new release, Diamond I also owns rights to patent-pending voice-recognition and fingerprint biometrics security technologies which they hope to incorporate into their new WifiCasino GS wireless, hand-held gaming system (which includes the ‘GS3’).

Diamond I currently specializes in bringing wireless technology solutions to the gaming industry worldwide and is also currently developing innovations in wireless advertising, content and media services solutions.

In the world of online casinos and gambling it’s hard to differentiate yourself from the hundreds of other gambling sites out there. That’s why online casino CaptainCooks.com has re-designed their home page with a fresh new design to attract players, to enhance ease of navigation of the site and ultimately to set them apart from the rest of the online gaming world.

Other improvements to the look and accessibility of the site include new links to allow the download of their casino software in 14 languages.This new improvement allows more players to take advantage of Captain Cooks exclusive new player casino bonus. This new bonus allows players to gamble up to $500 of the casino’s own money on the 260-plus Las Vegas style online games for up to one hour. Any credits a player wins within that time frame can be used for later play at Captain Cooks or any of the other Rewards Affiliates online casinos. How can anyone resist trying out this award-winning online casino (that’s been recognized by Casino Player’s Magazine seven time in its ‘2001 Best of’ categories) when players can win the jackpot without ever touching their wallets!

Does it even need mentioning that Captain Cooks could very well be the luckiest online casino on the web? They dished out the first ever (historic) online million dollar jackpot totalling US$1,745,475.00 on the casino’s progressive slot, Major Millions!

CryptoLogic Ltd., the extremely successful Toronto-based internet gaming company, has released its fourth-quarter profits ending December 31, 2007.

Sales of new casino games has boosted CryptoLogics profits by nearly double with earnings ahead of the company’s guidance and market expectations. Earnings in the fourth-quarter were $4.3 million or 36 cents per share compared with $1.7 million or 12 cents per share from the 2006 fourth-quarter. 

CryptoLogic Ltd. has attributed this growth and success partly to its newest line up of casino games that were launched in October and to the release of the new Spider-Man and Fantastic Four online slot games in December. 

Sales rose 7 percent to $20.4 million from $19 million in 2006. Online casino revenue rose to $14 million from $10 million while online poker revenue fell to $4.6 million from $6.7 million. Compared to 2006, the company earned $5.7 million or 47 cents per share compared with $24.8 million or $1.83 per share in 2006. Sales fell 29 percent to $73.7 million from $104 million. 

“In 2007, CryptoLogic demonstrated the resilience of its business - and the strength of its strategy,” said Brian Hadfield, CryptoLogic’s President and CEO.

“CryptoLogic led the industry in gaming innovation, broadened and deepened its customer relationships, grew both its core and emerging businesses, and made strategic investments in Europe and Asia. CryptoLogic enters 2008 with a new wave of momentum - and a new world of opportunity.”

The follow up release to the highly popular Lara Croft: Tomb Raider online slot machine, released in 2004 by AllSlots.com, is being hyped up even more by the new tiered bonus incentive structure.

AllSlots.com is hoping the new incentives with not only maximize player’s winnings but also generate more interest and buzz around the new online slot game bringing yet more players to their site.

The newest addition to the Lara Croft licensed game, Lara Croft: Secrets of the Sword, is arguably AllSlots.com (a Microgamings product)’s top title. The incentives program is set to run throughout March and segments gamblers by the amount gambled on the newest Tomb Raider game. Then a randomly selected daily winner will be chosen from each of the tiers making it a fair, easy way to win even more!

AllSlots.com is part of the Jackpot Factory’s group of internet gambling companies. Known to offer the highest in quality and trusted services and reliable, honest and fair gambling, the Jackpot Factory’s group of internet companies offer a diverse range of gambling sites and is certified by eCOGRA, one of the top player protection organizations in the world. AllSlots.com offers everything from Online Bingo, Keno, Slots and Poker. 

A new round of promotions is up for grabs from the well-established gaming company InterCasino.com. Players who visit InterCasino.com, who provide online gaming including slots, poker and blackjack, now have a chance to win free flights to the United States from over 15 destinations around the world.

The contest runs over the next two months and includes airline tickets to some of the most popular U.S city destinations including trendy New York, Chicago and Boston.InterCasino.com plans to match every $100 in new player deposits, then, any player wagering $5,000 ore more on any of the sites participating games will receive one return airline ticket on American Airlines for flights between June 1^st, 2008 and March 31^st, 2009. Wagers must be placed between now and March 31^st and between April 1^st and 30^th to be eligible. Only one ticket will be awarded per household, some conditions apply on departures from certain airports.

InterCasino.com celebrated its 10^th anniversary in 2006 and was voted best online casino from 2003-2007 by gambling online magazine making them one of the oldest leaders in online casino gambling. They are also the proud owners of the Millionaires Club which currently has the biggest jackpot in online casino history!