Gambling! Get your gambling fix at GetMinted.com! With a 2 million plus offline advertising budget, you might be hearing a lot more from the online casino GetMinted.com in the coming months.
GetMinted.com will be focussing their hefty budget on its online casino, poker and bingo products as well as their Monopoly Real Estate Video Slots.
The Alderney-licensed site said it would focus one-third of the budget on Bingo by strategically placing posters outside major bingo halls like giants Mecca and Gala.
Commuters to the London train stations will be bombarded with posters GetMinted.com’s Monopoly Real Estate video slots.
“We estimate that 454,000 people come into London by rail every day during peak hours and 72 percent of those travelling into Central London use rail as their main mode of transport,” said Gloria Gonzalez (Head of Marketing for GetMinted.com) on the strategically placed advertisements.
“Each of these commuters will see the posters around ten times during the two-week campaign. Rail stations were a pertinent location to promote Monopoly given that you can buy train stations on the Monopoly board. There is a clever subtext to the location of these posters.”
The sites poker products will also get an advertising boost with help of soccer player turned actor Vinnie Jones, the face of GetMinted.com’s poker offering. With an estimated 6.6 million “viewers” the company is betting their ‘movie style’ posters will replace the space traditionally reserved for Hollywood blockbusters films.
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on Wednesday, March 12th, 2008 at 10:13 pm and is filed under Online Casinos.
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