Devilfish Poker Looking Ahead to 2011
Thursday, December 30th, 2010While you might know the name Dave “Devilfish” Ulliott, you might not be familiar with his online poker company. Dave is the UK poker player who had earnings of over $5.8 million. So when the news was released in 2005 to much fanfare that he was starting an online poker site, Devilfish Poker, people began expecting big things. So far those things haven’t materialized but the company is expecting a better year in 2011.
However, there was soon trouble. The Kahnawake licensed site didn’t get the UK’s proper approval and the site was restricted from advertising to its niche market. Although the customer base finally grew to 5,000 players in 12 months, the firm had some real economic trouble and lost over £600,000 in 2009 and more than £2m in 2010.
Officials for the company offered several reasons including a troubled financial climate as well as the growing tendency in the online poker market for mergers where bigger firms incorporated smaller ones.
Still, the CEO Paul Barnes is looking forward to the new year being much better for the company. He said recently that the brand has more of a market share now and that he believes it is in a better position to capitalize on the market in general.



