It is no surprise that online gambling is a popular activity in the UK, one of the few countries that openly supports the industry. What is shocking, however, is that online casino market has seen a 40% increase in traffic in just one year.

A study conducted by Neilson has revealed that there were 3.2 million more visitors at various online gambling websites across the web. This tops popular social networking site Facebook, which only saw 2.2 million new visitors from 2009 to 2010.

The casino operator with the most growth was Camelot, which saw a stagger 114% increase in 2010, going from having a population of 4.4 million to 9.4 million in just one year. This is partially due to the fact that Camelot runs the UK’s national lottery. However, solely-online based companies like Party Gaming brought in almost 900 000 new visitors.

The online gambling industry can only go up from here. While it struggled during its inception, online gambling is now one of the internet’s most popular attractions.

There are many online gamblers that play because they love to play! That is it! It is that simple. In fact there was a recent study held by Ipsos Reid that asked a panel of 1000 Canadians as well as an additional panel of 1000 Americans about their thoughts on online gambling. 49% of Americans thought that online gambling should be completely legal and 55% of Canadians agreed to this vote. There were a very large amount of both Americans and Canadians that are under the impression that online gambling is still in fact completely a legal activity.
 
While the US and Canada has separate legislation there are parts of the US that allow certain types of online betting but not others. With regards to Canada online gambling is permitted in most parts of Canada but not all – and there are certain rules that govern the type of online gambling that Canadians can participate in.
 
While a sample of 1000 people from each country is not a giant one, it is still significant enough to point out that the government is going against what people actually want and implementing rules that are in their favour without regard for the desire of the public. It will be interesting to see what results and what actual rules are indeed passed and put in place.
 
Either way North Americans prefer that they can continue or begin to play at online casino as they so desire and barring any problems they should do as they please!