Mobile gambling is experiencing a huge surge right now. Previously prohibited by many hardware developers, mobile gambling is wide accepted – and it’s all thanks to Apple.

Over the course of 2010, the mobile gambling industry saw an increase of more than 60%. It is believed that this massive jump in popularity has been caused by the acceptance of the activity by smartphone manufacturers like Apple and RIM. Previously, these manufactures banned gambling applications on their devices, but shortly after seeing the profitability of the industry, they were on board.

Apple recently started allowing developers to create real-play gambling applications for its mobile devices. As most of the smartphone market share lies with Apple, the an influx of mobile gambling customers resulted from the company’s decision to finally allow mobile gambling.

This trend was believed to have been started by the 2010 World Cup and Olympics. Spectators were attracted to the fact that they could place bets on their selected sporting events from virtually anywhere – whether at home, at a friend’s house or at a bar.

The newest trend in the online gambling world is now mobile gambling. As more and more people around the world buy an increasing number of smart phones, it has become imperative that online casino operators become involved in the mobile gambling market – otherwise, they could stand to miss out on a very profitable opportunity.

Online casino operators have been trying for years to obtain a younger demographic, appealing to tech-savvy users who would be impressed by the digital capabilities of online gambling software. Unfortunately, the only demographic that has caught on are much older users, who just can’t be bothered to gamble at a land-based casino.

Now, a recent study has revealed the gaming habits of mobile phone users, giving online casino operators some insight when designing their mobile marketing campaigns.

The study shows that mobile gaming is a spontaneous and occasional activity, as users only log on to their phones to play games while waiting for the bus or in line. This should hint at online casino operators to make their games easily accessible and ensure that they do not require a great deal of time or committment to play.

It also reveals that male users are far more likely to pay for online gaming than female users. This is a great statistic, as online casino operators now know that women are more likely to be interested in pay-for-play games while the profitable market consists of male smart phone users.